What are two ways that the Combination and Assets Report can help a marketer improve their creative assets' performance? (Choose two.)
Identify opportunities to replace low-performing assets with assets that have better potential.
Use high-performing assets as inspiration for future creative assets.
Identify new keywords to add to a campaign to improve asset reach.
Uncover budget limitations that may be restricting assets from showing in auctions.
Explanation
When evaluating creative asset performance using a Combination and Assets Report, marketers aim to optimize their ad elements for better results.
Analysis of Correct Answer(s)
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Identify opportunities to replace low-performing assets with assets that have better potential.
- The Combination and Assets Report provides detailed performance metrics for individual assets (e.g., headlines, descriptions, images). By identifying assets with low click-through rates, conversion rates, or other relevant KPIs, marketers can pinpoint underperforming elements. Replacing these ineffective assets with new, potentially stronger creative variations is a direct and actionable step to improve overall ad performance.
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Use high-performing assets as inspiration for future creative assets.
- Conversely, the report also highlights top-performing assets and asset combinations. By analyzing what makes these assets successful (e.g., specific messaging, imagery, calls to action), marketers can gain valuable insights. These insights serve as creative inspiration for developing new assets that are more likely to resonate with the target audience, thereby continuously enhancing future campaign effectiveness.
Analysis of Incorrect Options
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Identify new keywords to add to a campaign to improve asset reach.
- While keywords are crucial for asset reach, a Combination and Assets Report focuses on the performance of the creative assets themselves, not on keyword discovery. Keyword research and Search Term Reports are the primary tools for identifying new keywords or optimizing existing ones. This report's main purpose is to evaluate how well assets perform for the keywords they already appear for.
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Uncover budget limitations that may be restricting assets from showing in auctions.
- Budget limitations are a critical factor in ad delivery and asset visibility, but the Combination and Assets Report is not designed to diagnose these issues. Budget-related problems are typically identified through campaign-level performance data, impression share metrics, or dedicated budget reports. This report focuses on the performance of assets when they are shown, not the reasons they might not be showing.