A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)

Analysis of Correct Answer(s)

The Google Ads optimization score is a powerful tool designed to help advertisers improve their campaign performance.

• Identify how much existing opportunity for improvement their campaigns have and how they can be improved.

  • The optimization score is a percentage estimate (from 0% to 100%) of how well your Google Ads account is set up to perform. A score of 100% means your account could perform at its full potential. It clearly highlights the room for improvement and provides specific recommendations to help you reach that potential. For a pizza chain, this means understanding where their campaigns are underperforming and what exact steps to take (e.g., adding keywords, adjusting bids, using new ad formats).

• Save time by accepting and immediately applying recommendations tailored to their business.

  • The optimization score's recommendations are personalized and based on factors like your campaign settings, performance data, and Google's best practices. By reviewing and applying these recommendations, advertisers can streamline the optimization process, saving significant time compared to manually identifying areas for improvement across multiple campaigns or accounts. The system is designed to provide actionable insights that, when accepted, directly contribute to better campaign outcomes.

Analysis of Incorrect Options

• Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.

  • This option is incorrect because dismissing relevant recommendations would be counterproductive to improving campaign performance. The purpose of the optimization score is to identify and suggest improvements. While it's important to dismiss irrelevant recommendations that don't align with your business goals, intentionally ignoring relevant ones will hinder, not help, optimization efforts and prevent the score from improving.

• Measure their score at the individual account level, but not their manager account level.

  • This statement is factually incorrect. The Google Ads optimization score is available at both the individual account level and the manager account (MCC) level. At the manager account level, users can see an aggregated optimization score across all linked accounts, allowing for efficient management and optimization across multiple locations or brands, which would be highly beneficial for a pizza chain with several accounts.