What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two.)

Analysis of Correct Answer(s)

• Provide explanations to understand performance fluctuations in campaigns.

  • The Insights page is designed to go beyond just showing data; it provides actionable explanations for why your campaign performance might have changed. This eliminates the need for marketers to manually sift through numerous metrics and dimensions to diagnose performance shifts, thereby simplifying the evaluation workflow. Understanding the root cause of fluctuations (e.g., a change in auction dynamics, seasonality, or new competitors) is crucial for effective decision-making.

• Identify drivers of a campaign's week-on-week and month-on-month performance.

  • This directly relates to the core function of an Insights page: to highlight the key factors influencing your campaign's performance over specific timeframes. By automatically pinpointing these performance drivers (e.g., specific ad groups, keywords, audience segments, or landing page changes), the platform significantly reduces the analytical effort required from the marketer. This allows them to quickly grasp long-term trends and focus on areas that have the biggest impact, streamlining their performance evaluation workflow.

Analysis of Incorrect Options

• Automatically pause campaigns that have low ad strength or limited budget.

  • While valuable for campaign optimization, this describes an automated management action, not a simplification of the performance evaluation workflow. The Insights page is primarily for understanding and diagnosing performance, not for directly executing automated campaign adjustments like pausing. Other features, such as automated rules or optimization recommendations, typically handle these types of actions.

• Share competitor ad performance data to help marketers adapt and grow their business.

  • The Insights page generally focuses on your own campaign performance data to provide actionable insights. While competitive analysis is important, sharing specific competitor ad performance data (e.g., their exact CTRs, conversion rates) is typically not a feature provided directly within a personalized Insights page due to data privacy and access limitations. Platforms might offer aggregate industry benchmarks or competitive research tools, but these are distinct from personal campaign performance insights.