Your client is working with an agency to set up a product feed in Google Merchant Center, but the agency is not sure which attributes to include. Which attribute is optional?

Analysis of Correct Answer(s)

• product_type: This attribute is optional. It allows you to create your own product categorization system within your feed. While not required for feed approval, it is a highly recommended best practice for organizing and managing bidding within your Shopping campaigns. For example, you could use it to group products like "Home & Garden > Kitchen > Appliances".

Analysis of Incorrect Options

• availability: This is a required attribute. It tells Google and potential customers if a product is in stock, out of stock, or available for preorder. This information is essential for a positive user experience and for keeping your product listings accurate.
• price: This is a required attribute. The price is fundamental information for any shopping ad. It must be included and must match the price on your product's landing page.
• image_link: This is a required attribute. Shopping ads are highly visual, and a link to a high-quality main image of the product is mandatory. Ads cannot run without a valid image.