What are two ways your shoppers can check out when purchasing an item? Choose two.

Analysis of Correct Answer(s)

• Checkout on your website: This is the most common path for standard Shopping ads. A shopper clicks an ad and is taken directly to the product page on the advertiser's e-commerce website to complete the transaction online. This online channel is a primary goal for many Shopping campaigns.

• Checkout in your local store: This option is enabled by Local Inventory Ads (LIAs). These ads specifically show users that a product they are searching for is available in a nearby physical store. The call-to-action drives foot traffic, and the customer completes the purchase at the brick-and-mortar location.

Analysis of Incorrect Options

• Checkout on Maps: Google Maps is a tool for location discovery and navigation, not a direct checkout platform. While it can show local inventory and business information, it does not have a native e-commerce checkout flow. A user would either be directed to a website or prompted to visit the physical store to make a purchase.

• Checkout on Display: The Google Display Network is an advertising network where ads are shown on various websites and apps. It is a channel for ad placement, not a point of sale. An ad on the Display Network would click through to a website where the checkout would actually occur.