What are free product listings?
Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
Free product listings use product information directly from the website to curate no cost ads without a product feed.
Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
Explanation
Analysis of Correct Answer(s)
The correct option accurately defines free product listings. Here's a breakdown of why it's correct: - Appear on the Shopping Tab: This is a primary surface where free product listings are displayed to users searching for products, alongside other Google surfaces like Google Search and Google Images. - Highlight products: They showcase key product information such as image, title, price, and brand directly in search results. - Drive customers to your website at no cost: This is the core benefit. Unlike paid Shopping ads, clicks on free listings do not incur any cost-per-click (CPC) charges, offering a free way to attract potential buyers.
Analysis of Incorrect Options
- "without a product feed": This is incorrect. Both free product listings and paid Shopping ads require a product feed submitted through Google Merchant Center. This feed contains the structured data about your products that Google uses to create the listings.
- "participate in an ad auction": This describes paid Shopping ads, not free listings. Free listings are ranked organically based on relevance to the user's query, not on bids in an ad auction. Paid ads compete based on bid and Quality Score.
- "paid Shopping ads that are converted": This is a false description. Free listings are a distinct, separate feature from paid Shopping ads. They are not a "conversion" of underperforming paid ads; they are an independent organic opportunity available to all eligible merchants.