How are Shopping ads created?

Analysis of Correct Answer(s)

The creation and serving of Shopping ads is a two-part process that relies on two linked Google platforms:

• Google Merchant Center: This is where you upload and manage your product data through a product feed. Google's systems use the detailed attributes in this feed (like product title, description, GTIN, and category) to automatically match your products to relevant user search queries. This is the foundation of ad relevance.
• Google Ads: This is where you create your Shopping campaigns, structure your ad groups, and set your bids and budgets. Your bid, combined with the relevance determined from your product data, influences whether your ad wins the auction and is shown to the user.

Therefore, the correct answer accurately describes this synergy: product information from Merchant Center determines what can show, and the bid from Google Ads helps determine if it will show.

Analysis of Incorrect Options

• The options mentioning keywords are incorrect. Unlike Search ads, standard Shopping campaigns do not use a list of keywords for targeting. Instead, Google's system automatically matches the user's search query against the information provided in your product feed.
• The options stating that bids or campaigns are set in Merchant Center are incorrect. Merchant Center is exclusively for managing your product inventory and data. All advertising campaign management, including bidding, budgeting, and campaign creation, is handled within Google Ads.