What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

Analysis of Correct Answer(s)

The correct answer is Google Merchant Center account suspension.

• Google Merchant Center (GMC) is the platform where you upload and manage your product data feed for Shopping ads.
• Policies related to product data accuracy, such as ensuring the price in the product feed matches the price on your website's landing page, are enforced directly within GMC.
• When violations like a price mismatch occur repeatedly and are not resolved after initial warnings and item disapprovals, Google will escalate the penalty. The ultimate consequence is the suspension of the entire Google Merchant Center account to protect users from inaccurate information. A suspended GMC account prevents any of its products from being shown in Shopping ads.

Analysis of Incorrect Options

• Google My Business account suspension: This is incorrect. Google My Business (now Google Business Profile) is used for managing your business's local presence on Google Search and Maps. It is a separate platform from Merchant Center, and product feed violations do not directly impact it.
• Feed suspension: While a specific feed might be temporarily suspended or have its products disapproved, this is an intermediate step. For repeated, unresolved violations, the penalty escalates to the entire account that manages the feeds, which is the Merchant Center.
• Google Ads account suspension: This is incorrect because the violation is related to product data, which is governed by Merchant Center policies, not Google Ads policies. While a GMC suspension will stop your Shopping campaigns from running in the linked Google Ads account, the Google Ads account itself is not typically suspended for this reason. You could still run other campaign types like Search or Display.