What's an example of an online sales goal?
You want to promote your product and drive consumers to your physical location.
You want to promote your online inventory and drive consumers to purchase a product on your website.
You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
You want your consumers to schedule an appointment before purchasing the product.
Explanation
Analysis of Correct Answer(s)
The correct option, "You want to promote your online inventory and drive consumers to purchase a product on your website," is a direct and clear example of an online sales goal. This objective is focused on converting an online ad viewer into a customer who completes a transaction directly on the e-commerce site. The key elements are: - Promotion of online inventory: The focus is on products available for sale on the internet. - Purchase on your website: The desired outcome is a direct, measurable online sale.
Analysis of Incorrect Options
- Scheduling an appointment: This is an example of a lead generation goal. The primary conversion is securing a lead (an appointment), not an immediate product sale. While this can lead to a future sale, the immediate objective is different.
- Raising awareness and driving traffic: This describes a brand awareness or consideration goal. The focus is on top-of-funnel activities like increasing brand visibility and engagement, rather than driving immediate revenue. Success is measured by metrics like impressions and website visits, not sales.
- Driving consumers to a physical location: This is an offline sales or omnichannel goal. The objective is to use online advertising to increase in-store traffic and sales at a brick-and-mortar location, which is distinct from a purely online sales goal.