Which category type does irresponsible data collection fall under in the Google Ads Policy?

Restricted content

Editorial standards

Prohibited practice

Prohibited content

Explanation

Analysis of Correct Answer(s)

  • Prohibited practice: This policy category governs the methods and behaviors of advertisers. It focuses on how you advertise, not what you advertise. Irresponsible data collection falls squarely into this category because it describes an unacceptable action by the advertiser—specifically, misusing personal information or collecting it without proper security measures (like SSL) or a clear privacy policy. Google prohibits these actions to protect user safety and trust.

Analysis of Incorrect Options

  • Prohibited content: This policy concerns the products or services themselves that are forbidden on the Google network. Examples include counterfeit goods, dangerous products, and illegal substances. The issue is the item being advertised, not the advertiser's data handling methods.

  • Editorial standards: These policies relate to the quality and clarity of the ad creative. They cover rules about grammar, spelling, capitalization, and formatting to ensure a professional and clear user experience. This is about the ad's appearance, not the advertiser's business practices.

  • Restricted content: This category applies to products or services that are legal but sensitive and can only be advertised with limitations (e.g., based on user age or location). Examples include alcohol, gambling, and certain healthcare-related content. Irresponsible data collection is not a restricted item but a universally banned action.