In which two ways can you upgrade all your Smart Shopping campaigns to Performance Max at once? Choose two.
In Google Ads, select the Performance Max upgrade notification. Select Apply. Next, select Apply All to upgrade all Smart Shopping campaigns.
Select the Performance Max upgrade notification in Merchant Center. Select Apply then Apply All to upgrade all Smart Shopping campaigns.
Within the Recommendations page, select Upgrade your smart Shopping Campaigns to Performance Max. Then, select Apply All.
Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max. Select All Campaigns. Then, select Apply All.
Explanation
Analysis of Correct Answer(s)
Google provided two primary, streamlined methods within the Google Ads interface to help advertisers perform a bulk upgrade of all their Smart Shopping campaigns (SSCs) to Performance Max (PMax).
-
Via the Recommendations Page: The Recommendations page in Google Ads is a central hub for AI-powered suggestions to improve account performance. Google proactively placed a recommendation card here to "Upgrade your Smart Shopping campaigns to Performance Max." Selecting this recommendation and then choosing Apply All was a direct, one-click method to migrate all eligible campaigns simultaneously.
-
Via the Google Ads Notification: Google Ads used prominent notifications (often appearing at the top of the interface) to alert advertisers about the mandatory upgrade. Following this notification prompt would lead to a dedicated upgrade tool where you could review the changes and then select Apply All to complete the bulk migration. This ensured advertisers were aware of the change and given an easy path to take action.
Analysis of Incorrect Options
-
Select the Performance Max upgrade notification in Merchant Center...: This is incorrect because campaign management and upgrades are handled within Google Ads, not Google Merchant Center. Merchant Center is a tool for managing your product feed and business information, while Google Ads is where you create, manage, and optimize advertising campaigns.
-
Within the Campaigns page, select Upgrade your Smart Shopping Campaigns to Performance Max...: While the Campaigns page is where you view your campaigns, the specific tool for the bulk upgrade was not a general button located on this main page. The process was initiated through the more guided paths of the Recommendations page or a specific account notification to ensure a controlled and deliberate migration.