What can you do to help prevent Standard Shopping ads from appearing when you don't want them to?

Analysis of Correct Answer(s)

• Add negative keywords in the campaign: This is the correct procedure. For both Standard Shopping and Performance Max campaigns, you manage targeting exclusions like negative keywords directly within the Google Ads platform at the campaign level (or ad group level for Standard Shopping). This allows you to prevent your ads from showing for specific, irrelevant search queries, thereby improving return on ad spend (ROAS) and ensuring your ads reach a more qualified audience.

Analysis of Incorrect Options

• Add negative keywords in the ad: This is incorrect. Negative keywords are a targeting setting, not a component of the ad creative itself. They are applied at a higher level, either the campaign or ad group, to control where all ads within that structure can appear.

• Add negative keywords in the product feed: This is incorrect. The product feed is a data file containing information about your products (e.g., title, price, image URL). While optimizing titles and descriptions can influence relevance, the feed is not the designated place to add a formal list of negative keywords for campaign exclusion.

• Add negative keywords in Merchant Center: This is incorrect. Google Merchant Center is a tool for uploading and managing your product feed and business information. All campaign management activities, including the addition of negative keywords, are performed in the Google Ads interface, which is linked to your Merchant Center account.