You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping. What's a benefit of Shopping Ads?
Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.
Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Explanation
Analysis of Correct Answer(s)
- This statement accurately defines the core functionality of Shopping Ads. They operate using a product data feed which contains specific product attributes (like title, description, price, brand, and GTIN). Google's systems use these attributes—not keywords—to match products with relevant user search queries. By displaying rich product information (image, price, title) directly in search results, Shopping Ads attract more qualified traffic, which is a key benefit for increasing conversions.
Analysis of Incorrect Options
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"Shopping Ads use a carousel format that allows for video, images, and text...": This is incorrect because standard Shopping Ads do not feature video. While they are visual and often appear in a carousel, their format consists of an image, text, and pricing information. This description might be confusing Shopping Ads with other ad formats like Video or Discovery campaigns.
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"Shopping Ads are highly customizable to match the look and feel of a partner website...": This describes Responsive Display Ads, which are designed to adapt their appearance to fit publisher sites across the Google Display Network. Shopping Ads, in contrast, have a standardized format on the Google Search results page and are not customized to match external websites.
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"Shopping Ads are a text-based-only format that's easy to set up using keywords...": This is a precise description of a standard Search Ad. Shopping Ads are fundamentally different because they are visual (containing a product image) and are targeted using a product feed, not a list of keywords.