You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.
Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account
Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
Explanation
Analysis of Correct Answer(s)
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Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. This is the primary technical consequence. Google Merchant Center is the platform where your product feed lives and is processed. Google's systems automatically crawl the landing pages linked in your feed to verify that key attributes like price, availability, and condition match. If a discrepancy is found, the specific item will be disapproved within Merchant Center, preventing it from showing in ads until the data is corrected.
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Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. This addresses the critical impact on user experience. When a user clicks an ad for a product expecting a certain price or availability, and finds different information on the landing page, it creates a poor and frustrating experience. This erodes the user's trust in both the retailer for providing misleading information and in Google for displaying it, which is why Google enforces data quality so strictly.
Analysis of Incorrect Options
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Google's system will detect data quality issues in Google Ads and disapprove campaigns...: This is incorrect because product data management and violation enforcement occur in Google Merchant Center, not Google Ads. Google Ads is the platform for creating and managing the advertising campaigns that utilize the approved products from the Merchant Center feed. Disapprovals happen at the item level in Merchant Center, not the campaign level in Google Ads.
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Data quality issues... will permanently suspend the account: This is an overstatement of the initial penalty. A permanent suspension is the most severe action and is reserved for serious or repeated policy violations. For initial data quality issues, especially with a new advertiser, Google's enforcement is progressive. It starts with warnings and item-level disapprovals, giving the advertiser a chance to fix the problems before escalating to an account-level suspension.