What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

Analysis of Correct Answer(s)

• Target return on ad spend (tROAS): This is a Smart Bidding strategy that automatically sets bids to help you get the most conversion value at the target return on ad spend you set. It's a common and effective choice for Standard Shopping campaigns when you have conversion tracking set up and want to optimize for revenue.
• Enhanced cost-per-click (eCPC): This strategy works on top of Manual CPC bidding. It gives Google Ads the flexibility to automatically adjust your manual bids for clicks that seem more or less likely to lead to a sale. It helps to improve performance by optimizing bids in real-time, making it a valid option for Standard Shopping campaigns.

Analysis of Incorrect Options

• Viewable cost per impression (CPM): This bidding model is based on impressions and is typically used for brand awareness campaigns, such as Display or Video campaigns. It is not an available bidding strategy for Standard Shopping campaigns, which are performance-oriented and focus on clicks and conversions.
• Maximize conversion value: While this is a Smart Bidding strategy, it is not offered as a standalone bidding option for Standard Shopping campaigns. The primary strategy to achieve a similar goal in Standard Shopping is tROAS. Maximize conversion value is available for other campaign types like Search and is a core component of Performance Max campaigns.