What's the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?
Performance Max uses AI technology to reach a wider audience across all of Google's inventory, while Standard Shopping ads have a more targeted reach
Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google's inventory.
Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google's inventory.
Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google's inventory, but Performance Max ads have a more targeted reach.
Explanation
Analysis of Correct Answer(s) - This option correctly identifies the core difference in audience reach and technology. - Performance Max (PMax) is designed for maximum reach and conversion value. It uses AI to automate bidding, targeting, and creative delivery across all of Google's inventory (Search, Shopping, YouTube, Display, Discover, Gmail, and Maps). This allows it to find customers across a much broader set of touchpoints. - Standard Shopping ads have a more focused scope. They primarily appear on the Google Search Network and the Shopping tab. While they use some automation, they rely more on manual controls for targeting (like campaign structure and negative keywords), resulting in a "more targeted" but narrower reach compared to PMax.
Analysis of Incorrect Options - The first incorrect option reverses the characteristics of the two campaign types. PMax has the wider, AI-powered reach, not Standard Shopping. - The other two options are incorrect because they falsely claim that Standard Shopping reaches across all of Google's inventory. This extensive, cross-channel capability is a key feature of Performance Max, not Standard Shopping campaigns.