What are two commonly used programs in Google Merchant Center? Choose two.

Analysis of Correct Answer(s)

Google Merchant Center (GMC) offers various programs to enhance your product listings. The two correct options are core features managed directly within your GMC account to enrich your Shopping ads.

• Promotions: This is a widely used program in Merchant Center that allows you to distribute online offers with your products. By setting up a promotion, you can display special deals like "10% off," "Free Shipping," or "Buy One, Get One Free" directly on your Shopping ads, which helps attract more clicks and conversions.
• Product Ratings: This program displays a star rating (from 1 to 5) and the total number of reviews for individual products. These ratings appear on Shopping ads and provide crucial social proof to potential buyers, helping to build trust and increase click-through rates. This program is enabled and managed within your Merchant Center account by submitting a product ratings feed or using a third-party aggregator.

Analysis of Incorrect Options

• Local campaigns: This is a campaign type within Google Ads, not a program within Google Merchant Center. While Local campaigns use product inventory data from a GMC feed to drive in-store visits, the campaign itself is created and managed in the Google Ads platform.
• Store Ratings: This is an automated ad extension that shows a rating for your entire business or store, not for a specific product. Unlike Product Ratings, which are managed via a specific program in GMC, Store Ratings are aggregated automatically by Google from various sources and are not a program you manually enable or manage in the same way within Merchant Center.