What's automatically optimized with a Performance max campaign?

Analysis of Correct Answer(s)

• Budget allocation across networks: This is a fundamental feature of Performance Max (PMax). The campaign's AI uses full automation to dynamically allocate and shift your budget across all of Google's advertising channels—including Search, Display, YouTube, Discover, Gmail, and Maps. The goal is to find the most conversion opportunities at the best possible cost, maximizing performance without requiring manual adjustments to channel-specific budgets.

Analysis of Incorrect Options

• Product feed creation: Creating and maintaining a product feed in Google Merchant Center is a manual prerequisite for advertisers. Performance Max uses this feed to generate ads but does not automatically create or manage the feed itself.
• Country of sale: The advertiser manually selects the target countries during the campaign setup. While PMax optimizes ad delivery within those chosen locations, it does not automatically change or expand the geographic targeting.
• Campaign creation: The initial setup of the campaign—including defining goals, setting a budget, and providing creative assets and audience signals—is a manual process performed by the advertiser. PMax's automation and optimization begin after the campaign has been created and launched.