What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Explanation
Analysis of Correct Answer(s)
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This is a correct statement because a primary benefit of Shopping ads is their rich, visual format. They display key information like the product image, title, price, and retailer name directly on the search results page. This allows potential shoppers to quickly assess the product's relevance and appeal before clicking, leading to more qualified traffic and better-informed customers.
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This is also correct. The ad auction allows a retailer to have a significant presence on the search results page. It's possible for multiple Shopping ads for different products from the same retailer to appear, alongside a traditional text ad. This increases the retailer's overall visibility and "digital shelf space," maximizing the opportunity to connect with a shopper.
Analysis of Incorrect Options
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This option is incorrect because of the word "guarantees." While effective advertising can lead to profitability, no ad format can guarantee profit. Business outcomes depend on many factors beyond the ad itself, such as pricing strategy, website conversion rate, and operational costs.
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This statement is fundamentally incorrect because it misrepresents how standard Shopping campaigns are targeted. Standard Shopping ads do not use keywords that advertisers bid on. Instead, Google matches ads to user searches based on the product data (e.g., title, description, GTIN) provided in the advertiser's Merchant Center product feed. This is a key distinction from Search (text) campaigns, which are keyword-based.