What's the purpose of attributes in the product feed?

Analysis of Correct Answer(s)

• Attributes are the data points that describe a product.
  • This is the correct and most comprehensive definition. In a product feed for Google Shopping, attributes are the specific fields of information that collectively build a complete, structured profile for each item. These fields are essentially data points.
  • For example, price, color, size, gtin, and availability are all attributes. Each one provides a specific piece of data that Google's AI uses to understand the product and match it to relevant customer search queries.

Analysis of Incorrect Options

• Attributes are text only that describe a product.

  • This is incorrect. While many attributes like title and description are text-based, others are required to be in different formats. For instance, the price attribute is a numeral with a currency, and the image_link attribute is a URL.

• Attributes are numerals only that describe a product.

  • This is also incorrect. This option ignores essential text-based attributes such as brand, title, and product_type, which are crucial for targeting and ad relevance.

• Attributes are keywords that describe a product.

  • This is misleading. While some attributes (like title) contain keywords, the term "attribute" itself refers to the structured data field (e.g., brand), not just the keywords within it. Attributes like gtin (a unique product identifier) or availability are structured data points, not keywords.