In which three places can Standard Shopping ads appear? Choose three.
Gmail
Google Search
Google Images
The Shopping tab
Google Maps
Explanation
Analysis of Correct Answer(s)
Standard Shopping ads are a core part of the Google Search Network, designed to appear when users show commercial intent. Their primary placements are:
- Google Search: This is the most common placement. When a user searches for a product, Shopping ads appear at the top or side of the main search results page, showing an image, title, price, and store name.
- The Shopping tab: This is a dedicated section within Google Search that functions as a comparison shopping engine. It is populated almost entirely by both free listings and Standard Shopping ads, providing a comprehensive view of available products.
- Google Images: For product-related searches, relevant Shopping ads can appear alongside organic image results. This visual placement is highly effective for catching a user's attention.
Analysis of Incorrect Options
- Google Maps: While Google Maps can show ads for local businesses, these are typically local inventory ads. This is a specific ad format for advertisers with physical stores to show products available for in-store purchase, which is different from a Standard Shopping ad that directs to an online product page.
- Gmail: Ads in Gmail are primarily served through other campaign types like Discovery or Performance Max campaigns. Standard Shopping campaigns do not have a placement option to serve ads directly within the Gmail user interface.