What are three ways Shopping adds help you reach your goals? Choose three.

Analysis of Correct Answer(s)

• Drive traffic and sales: This is the primary function of Shopping ads. By showcasing rich product details (image, price, title) directly on the search results page, they attract high-intent buyers, leading to more qualified website traffic and a direct increase in both online and in-store sales.

• Secure leads and contacts: While focused on sales, Shopping ads can also support lead generation. For example, a shopper might click an ad, land on your site, and sign up for a newsletter or a loyalty program. Additionally, Local Inventory Ads, a type of Shopping ad, drive foot traffic to physical stores, creating opportunities to capture customer contact information and secure new leads.

• Build better consumer experiences: Shopping ads enhance the customer journey by providing essential information upfront. This transparency allows shoppers to make more informed decisions before clicking, creating a more efficient and satisfying process. This frictionless experience helps build brand trust and contributes to an overall positive consumer experience.

Analysis of Incorrect Options

• Drive app downloads: This is the primary goal of Google App campaigns, not Shopping campaigns. While a user journey could eventually lead to an app download, Shopping ads are not designed or optimized for this specific objective.

• Use data to fuel growth: This describes a strategy or process that an advertiser employs, rather than a direct outcome achieved by the ad format itself. The performance data from Shopping ads is a powerful tool used by the advertiser to make decisions that fuel growth, but it is not a direct goal that the ads accomplish for the business in the same way as driving sales or traffic.