A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
Explanation
The structure of a product title is a critical factor for success in Shopping ads. A well-optimized title improves relevance for user search queries and provides key information upfront, leading to higher-quality clicks.
Analysis of Correct Answer(s)
The recommended structure, Brand + Product Type + Attributes, is a Google best practice for apparel and many other product categories.
- It organizes information logically, often mirroring how users search (from general to specific).
- This format ensures the most important keywords are included, which helps Google's AI match your ad to the most relevant searches.
**Brand**: Crucial for brand-loyal customers and building recognition (e.g., "Levi's").**Product Type**: Essential for matching broad category searches (e.g., "Men's Jeans").**Attributes**: Key details like color, size, or material (e.g., "Dark Wash, Slim Fit") help users qualify the product before clicking.
Analysis of Incorrect Options
The other options are incorrect primarily because they include **Availability** in the title.
**Availability**is a separate, dedicated attribute within the product feed. Google automatically uses the data from this attribute to show stock status (e.g., "In stock") on the Shopping ad itself.- Placing this information in the title is redundant and inefficient. It uses valuable character space that should be reserved for descriptive keywords that attract customers and improve search matching.
- Stock levels can change frequently, and including availability in the title would make it difficult to keep accurate without constant updates.