What's an example of an omnichannel goal?
A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
The store marketing team at a large pet company wants to double only in-store sales by Q4.
A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
Explanation
Analysis of Correct Answer(s)
An omnichannel goal is one that integrates multiple channels, specifically bridging the gap between online (digital) and offline (physical store) experiences to create a seamless customer journey.
- The correct answer, "promoting a 25% off discount for shoppers who buy online and pick up in-store," is a perfect example of an omnichannel strategy. It directly connects the e-commerce platform with the physical retail location. This approach, often called "BOPIS" (Buy Online, Pick-up In-Store), leverages the strengths of both channels to provide customer convenience and drive traffic to the physical store.
Analysis of Incorrect Options
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"double only in-store sales": This goal is focused exclusively on a single channel—the offline, physical store. It does not involve any integration with online channels, making it a single-channel goal, not omnichannel.
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"raise awareness across Google platforms": While this involves multiple digital platforms (e.g., Search, YouTube), the entire effort is confined to the online world. It lacks the essential connection to a physical, offline component that defines an omnichannel approach.
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"increase their online sales by driving consumers to the website": This is a classic e-commerce or online-only goal. The entire customer journey, from discovery to purchase, is intended to happen on the website. This is a single-channel (online) strategy.