Which two ad formats are available on a Performance Max campaign but not on a Standard Shopping campaign? Choose two.

Analysis of Correct Answer(s)

Performance Max campaigns are designed to be an all-in-one solution, accessing inventory across all of Google's channels from a single campaign. This broad reach includes formats and placements that are not available to the more specialized Standard Shopping campaigns.

• Responsive Display Ads: This format is a key component of the Google Display Network. Performance Max campaigns automatically create and serve these ads across websites, apps, and other Display Network properties to reach users. Standard Shopping campaigns do not have access to the Display Network in this capacity.
• Gmail Ads: These ads appear in the Promotions and Social tabs of users' inboxes. Performance Max includes Gmail as one of its available channels, allowing it to reach users directly in their inbox. This placement is not available for Standard Shopping campaigns.

Analysis of Incorrect Options

• Product Shopping Ads: This is the primary ad format for both campaign types. Standard Shopping campaigns were built specifically to serve these ads, and Performance Max also heavily utilizes your product feed to create and serve Product Shopping Ads on the Shopping tab, Search, and other surfaces.
• Local Inventory Ads: These ads showcase products available in nearby physical stores. This feature is supported by both Standard Shopping and Performance Max campaigns for retailers who have provided a local product inventory feed, allowing them to drive in-store traffic.