Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Analysis of Correct Answer(s)

• Shopping campaigns are organized by product groups. This is a fundamental difference from Search campaigns, which are organized by ad groups and keywords. In Shopping campaigns, advertisers use product groups to subdivide their inventory based on attributes from their product feed (like brand, category, or custom labels) to set specific bids.

• Shopping campaigns rely on product information instead of keywords. Search campaigns require advertisers to bid on specific keywords to trigger their ads. In contrast, Shopping campaigns use a product feed (e.g., from Google Merchant Center). Google's system automatically matches a user's search query to the attributes in your product feed (like title, description, and category) to determine when to show your ads, eliminating the need for manual keyword management.

Analysis of Incorrect Options

• Shopping campaigns are organized by ad groups instead of products groups. This is incorrect. While a Shopping campaign does contain an ad group, the bidding and management of products happen within product groups, not ad groups. This is the opposite of how Search campaigns are structured.

• Shopping ads are manually generated. This is false. A key feature of Shopping ads is that they are dynamically generated from the data provided in your product feed. The ad format, including the image, title, price, and store name, is automatically created by the system, unlike text ads in Search campaigns which require manual copywriting.