Which basic website requirement must everyone follow in order to advertise on Shopping ads?

Analysis of Correct Answer(s)

• Secure checkout is the most fundamental and non-negotiable website requirement for running Shopping ads. Google mandates this to protect users' sensitive personal and financial information.
• This means your website must process payments through a secure server protected by a valid SSL certificate (indicated by https:// in the URL).
• This requirement is essential for ensuring data security and building customer trust, which are top priorities for Google's e-commerce ecosystem. Any site that collects payment or personal information without a secure connection will be disapproved.

Analysis of Incorrect Options

• Store policy: While having a clear and accessible return and refund policy is a mandatory requirement, it is a policy guideline rather than a foundational technical requirement for the site's transaction process. A site can function without the policy page, but it cannot safely process payments without a secure checkout.
• Country-specific destination URL: This is not a universal rule. While the landing page content (language, currency) must match the target country, you can use a single global domain (like .com) for multiple countries as long as the user experience is properly localized.
• Full contact information: Providing sufficient contact details (at least two methods like phone, email, or physical address) is required to establish trustworthiness. However, a secure checkout is a more critical, technical prerequisite directly related to the safety of the e-commerce transaction itself.