Where would you go to opt in to the Product Ratings program?

Analysis of Correct Answer(s)

• Google Merchant Center: This is the correct answer because Google Merchant Center (GMC) is the central platform where advertisers upload and manage their product data for Shopping ads and other Google services. Programs that enhance this product data, such as Product Ratings, are managed and enabled directly within the GMC account. To opt in, you would navigate to the "Growth" section and then "Manage programs" within your Merchant Center account.

Analysis of Incorrect Options

• Product feed: A product feed is the file (e.g., a spreadsheet or XML file) that contains all your product information. You upload this feed to Google Merchant Center, but the feed itself is not the interface where you opt in to programs. Program management happens within the GMC platform, not the data file.
• Google Ads: While Google Ads is used to create, manage, and optimize your Shopping campaigns, it does not handle the initial setup of product-related enhancement programs. Google Ads pulls the approved product data and program settings from Google Merchant Center to use in its campaigns.
• Google My Business: Now known as Google Business Profile, this tool is used for managing your business's local listing on Google Search and Maps. It focuses on business location information, hours, and local reviews, not the product-specific ratings that appear on Shopping ads.