What are three benefits of a Performance Max campaign? Choose three.
Gives you more control by manually setting up campaigns
Optimizes on goals using artificial intelligence
Simplifies campaign management.
Helps you reach consumers across Google platforms
Explanation
Analysis of Correct Answer(s)
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Helps you reach consumers across Google platforms: Performance Max is a unified, all-in-one campaign type. Its primary function is to find converting customers across Google's entire advertising inventory—including YouTube, Display, Search, Discover, Gmail, and Maps—all from a single campaign, thus maximizing your cross-channel reach.
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Optimizes on goals using artificial intelligence: This is the core principle of the campaign. Performance Max relies heavily on Google AI to automate bidding, targeting, and creative combinations. It optimizes in real-time towards the specific conversion goals you set, such as sales or leads, making it a goal-based campaign rather than a channel-based one.
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Simplifies campaign management: By consolidating multiple channels into a single campaign and automating most of the optimization processes, Performance Max significantly reduces manual workload and streamlines campaign management. Advertisers provide the strategic inputs (goals, budget, creative assets), and the system handles the complex tactical execution.
Analysis of Incorrect Options
- Gives you more control by manually setting up campaigns: This statement is the opposite of how Performance Max works. The campaign is designed around automation, which means advertisers trade granular manual control (like keyword-level bidding or exact placement selection) for AI-driven optimization and efficiency. Standard campaign types, like Search or Display, offer more direct manual control.