What are two features of a Standard Shopping campaign? Choose two.

Analysis of Correct Answer(s)

• Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups. This is a defining feature of Standard Shopping campaigns. They are designed for advertisers who want granular control. You can manually structure your campaigns, set specific bids for different product groups, and add negative keywords to refine targeting.

• Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids. While known for manual control, Standard Shopping campaigns are not limited to it. They are compatible with various Smart Bidding strategies, such as Target ROAS (Return on Ad Spend) and Maximize clicks. This allows advertisers to leverage Google's AI for bid optimization while still maintaining manual control over the campaign's structure.

Analysis of Incorrect Options

• Standard Shopping campaigns give you more control by letting you create and edit an ad format. This is incorrect. The format of Shopping ads is automatically generated by Google using data from your product feed in the Merchant Center (e.g., product image, title, price, store name). Advertisers do not have direct creative control to edit the ad's visual layout.

• Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms. This statement more accurately describes Performance Max (PMax) campaigns. PMax is designed to serve ads and optimize across Google's entire inventory (Search, YouTube, Display, Discover, Gmail, and Maps). Standard Shopping campaigns, in contrast, primarily serve on the Google Search Network and Search Partner sites.