What goal in a Performance max campaign will help you get new customers?

Analysis of Correct Answer(s)

The Customer acquisition goal is a specific feature within Performance Max campaigns designed to help advertisers find and attract new customers. When you enable this goal, you instruct the campaign to prioritize users who have not previously interacted with or purchased from your business. You can configure it in two ways:

• Bid higher for new customers: The campaign will bid more aggressively for new users while still targeting existing ones. This is achieved by adding a New Customer Value to your conversion value.
• Only bid for new customers: The campaign will exclusively focus its efforts on users identified as new, ignoring existing customers.

This goal directly aligns with the objective of "getting new customers" by using your data (like customer lists) or Google's automated detection to differentiate between new and existing users and optimizing bids accordingly.

Analysis of Incorrect Options

• Customer selection and Customer focus: These are general marketing terms and not specific, actionable goals or settings within a Google Ads Performance Max campaign. While a campaign is "focused" on customers, these terms do not represent the feature used to target new customers.
• Customer retention: This goal is the opposite of customer acquisition. It focuses on encouraging repeat business from your existing customers. While a valid marketing objective, it does not help you "get new customers" as the question asks.