Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

Analysis of Correct Answer(s)

• Broader queries: This is the correct answer. Showcase Shopping ads are specifically designed for the discovery phase of the purchase journey. They are triggered when users search with more general, non-branded terms (e.g., "summer dresses," "living room furniture"). These broader queries indicate the user is exploring a category of products rather than looking for a specific item. The ad format, which groups a collection of related products, is perfect for "showcasing" a retailer's range to these early-stage shoppers.

Analysis of Incorrect Options

• Long-tail or specific queries: This is incorrect. Long-tail queries (e.g., "women's Nike Air Max 270 white size 7") signify high purchase intent for a specific product. For these searches, Google is more likely to show standard Product Shopping ads, which feature a single item that directly matches the user's detailed request.

• Any shopping queries: This option is too general. While Showcase ads appear for shopping-related searches, they are not served for all types. The distinction between broad, discovery-focused queries and specific, product-focused queries is key to determining which ad format is most relevant.

• Local intent queries: This is incorrect. Queries with local intent (e.g., "shoe stores near me") are primarily served by Local Inventory Ads. These ads are designed to drive foot traffic to physical stores by showing products that are available for purchase nearby. The main trigger for Showcase ads is the breadth of the query, not its geographical intent.