True or false? Shopping campaigns can help promote online and local inventory.

Analysis of Correct Answer(s)

This statement is true. A key strength of Shopping campaigns (including Performance Max with a product feed) is their ability to connect online shoppers with products, regardless of whether the final purchase happens online or in a physical store.

• Online Inventory Promotion: This is the standard function of Shopping ads. They use your Merchant Center product feed to show product listings to potential customers, directing them to your website to make a purchase.
• Local Inventory Promotion: Through Local Inventory Ads (LIA), retailers with physical stores can showcase products available for immediate purchase nearby. These ads highlight in-store availability, provide store hours, and offer directions, effectively driving foot traffic to brick-and-mortar locations.

By supporting both channels, Shopping campaigns provide a comprehensive solution for retailers to implement an omnichannel strategy, reaching customers wherever they prefer to shop.

Analysis of Incorrect Options

Selecting false is incorrect because it ignores the powerful capabilities of Local Inventory Ads. The Google Ads platform is specifically designed to help businesses bridge the gap between their online and offline operations. Limiting Shopping campaigns to only online inventory would be a misunderstanding of one of their most valuable features for retailers with a physical presence.