Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

Analysis of Correct Answer(s)

The statement is true. Local Inventory Ads (LIAs) are specifically designed to bridge the gap between online shopping and in-store purchasing. They are a powerful tool for retailers with physical locations.

The primary purposes of Local Inventory Ads are to: - Promote in-store inventory: They highlight products that are available for immediate purchase at a nearby physical store. - Drive foot traffic: By showing users that a product they are searching for is available locally, these ads encourage them to visit the brick-and-mortar store. - Provide local information: The ads often include the store's address, hours, and distance from the user, making it easy for shoppers to visit.

Analysis of Incorrect Options

• false: This is incorrect because the description provided in the question accurately defines the fundamental function and strategic goal of Local Inventory Ads. Their entire purpose is to connect online searchers with offline, local product availability.