True or false? Shopping ads use product data to determine how and where to show ads.

Analysis of Correct Answer(s)

The statement is true. Product data is the fundamental core of Shopping ads and is the primary factor Google's AI uses to decide when and where to display them.

• How Ads are Shown: The visual components of a Shopping ad—such as the product image, title, price, and merchant name—are all directly pulled from the product data you submit in your product feed (e.g., via Google Merchant Center). The ad is dynamically created using these attributes.

• Where Ads are Shown: Unlike traditional Search ads that rely on keywords, Shopping ads use the information in your product data to match your ads to relevant user search queries. The system analyzes attributes like the product title, description, brand, and product category to determine relevance and trigger your ad for the most appropriate searches. High-quality, detailed product data is crucial for the AI to effectively target potential customers.