Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?
Create many campaigns for each account you manage within the agency.
Create many campaigns, one for each of the agency's clients.
Create multiple networks, one for each of the multiple clients.
Create one agency account with multiple advertisers within that account.
Explanation
Analysis of Correct Answer(s)
The optimal structure for ensuring simple transferability is to create a separate Network for each client.
- A Network is the highest-level entity in Campaign Manager 360, acting as a self-contained account. It holds all associated advertisers, campaigns, Floodlight configurations, and user data.
- By creating a dedicated Network for each client, their data remains completely isolated from the agency's other clients.
- If the client-agency relationship ends, the ownership of the entire Network can be transferred cleanly to the client or their new agency. This process is straightforward and preserves all historical data and settings, perfectly aligning with the goal of "simple transferability."
Analysis of Incorrect Options
- Create one agency account with multiple advertisers: This is a common setup but is not ideal for easy transfer. While an advertiser can be moved between Networks, it is a complex process that requires assistance from Google support. This method does not offer the simple transferability of a dedicated Network.
- Create many campaigns: Structuring at the campaign level is incorrect because campaigns are nested within advertisers. It is not possible to transfer a client's data by grouping their campaigns if they all reside under a single, shared advertiser. This would co-mingle data and make separation impossible.