When looking within Campaign Manager 360 at a campaign what components would you find?
You'd find placements, reporting, and creatives.
You'd find ads, placements, creatives, data, and packages.
You'd find ads, placements, creatives, packages, and sites.
You'd find placements, reporting, creatives, and trafficking.
Explanation
Analysis of Correct Answer(s)
This option correctly identifies the core structural components you would manage within a Campaign Manager 360 campaign. These elements form the trafficking hierarchy required to serve ads:
- Sites: The list of publisher websites and apps associated with your campaign's placements.
- Placements: Represent the specific ad slots on publisher sites where your ads will run.
- Ads: The objects that link creatives to placements. They contain the logic for how and when a creative should be served.
- Creatives: The actual ad assets, such as images, videos, or HTML5 files, which are assigned to ads.
- Packages: Optional groupings of placements. They are used to simplify trafficking by allowing you to buy and manage multiple placements as a single unit.
Analysis of Incorrect Options
- Options that include reporting and trafficking are incorrect. These are primary functions or processes within the platform, not structural components of a campaign itself. Trafficking refers to the overall setup process, and reporting is the tool used for analysis.
- The option listing data is less precise. While campaigns generate and use data, "data" is not a specific, named component in the campaign hierarchy in the same way that sites are. Sites are the distinct entities that are directly linked to placements within the campaign structure.