You're working with a new client looking to use video advertising within Campaign Manager 360.Which two types of video ad creatives can they use?

Analysis of Correct Answer(s)

Campaign Manager 360 offers two fundamental types of video creatives that work with VAST (Video Ad Serving Template) placements. These are the core options for trafficking video ads.

• In-stream video: This is the standard video creative where you upload a source video file directly to Campaign Manager 360. The platform then transcodes the file into multiple versions at different specifications. This process ensures your video ad is compatible with a wide range of publisher video players and network conditions.
• In-stream video redirect: This creative type does not host the video asset itself. Instead, you provide a URL to a third-party VAST tag. When an ad opportunity arises, Campaign Manager 360 passes the ad call to the other ad server specified in the tag. This is used when the video assets are managed and served from a different system.

Analysis of Incorrect Options

• In-banner video and out-stream video refer to the placement or environment where a video ad runs, not the core creative type built in Campaign Manager 360. A standard in-stream video creative can be served into an out-stream placement.
• Bumper video is a specific ad format (typically a 6-second, non-skippable ad) popular in platforms like YouTube, not a distinct creative build type within Campaign Manager 360's primary video workflow.
• In-text video is another term describing an ad placement, similar to out-stream, not a creative type.