Your client wants to run their sneaker campaign across three different sports publishers, each with different video creative specifications. One accepts 300x250-only companion ads, one requires VAST and vPaid tags, and the third hasn't sent specifications.How should you traffic this campaign?

Analysis of Correct Answer(s)

• The Publisher Spec library is the correct tool for this situation. Campaign Manager 360 is designed to handle campaigns that run across multiple publishers, each with unique technical requirements.
• This feature allows you to upload a single master video file. Campaign Manager 360 then uses the publisher's specifications to automatically transcode the master video into multiple output files.
• This ensures that each publisher receives a video creative that meets their specific requirements (like VAST/VPAID versions, file sizes, or companion ad formats) without requiring you to manually create each version. This is the most efficient and effective trafficking method.

Analysis of Incorrect Options

• Wait until all three publishers have the same specifications: This is unrealistic. Publishers have their own inventory and ad-serving rules and will not change them for a single advertiser. This approach would stall the campaign indefinitely.
• Use only one placement for all three publishers: This is incorrect. Placements represent specific ad slots on a publisher's site. Since you are running ads on three different publishers with different creative rules, you need to create separate placements for each to ensure proper ad serving, targeting, and reporting.
• Wait until all three publishers provide video ad specifications: While you do need the final publisher's specs, this is a passive approach that doesn't solve the main problem of managing different requirements. The Publisher Spec library is the proactive solution for handling the complexity once all specs are known.