Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed.Which video benchmark should you review within Campaign Manager 360 reporting?

Analysis of Correct Answer(s)

• Active View: Custom Metric Viewable Impressions: This is the most direct and accurate solution. Within Campaign Manager 360, you can define custom viewability metrics. This allows you to set a specific time threshold, such as 25 seconds, to count as a "view." Reporting on this custom metric provides the exact data needed to see how many users viewed the video up to that specific point.

• Active View: Companion views: This can be a valid, though less direct, method. Companion ads are display ads that appear alongside the primary video ad. Their appearance can be synchronized with video events. If a companion ad is configured to display at the :25 mark, tracking the number of companion views can serve as a strong proxy for how many users reached that point in the video.

Analysis of Incorrect Options

• Active View: Companion conversions: This metric tracks conversions (user actions like a purchase or sign-up) that happen after an interaction with the companion ad. The goal is to measure viewership of the message, not the actions taken afterward.

• Active View: Video completes: This metric only tracks users who watched the entire video from start to finish. It would exclude anyone who saw the message at the :25 mark but left before the video ended, thus underreporting the true reach of the client's message.