An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring.What may have caused the error?

Analysis of Correct Answer(s)

The error is most likely caused by a targeting mismatch. The campaign's goal is to advertise specifically within Android apps. Setting the creatives to run on iOS creates a direct conflict that Campaign Manager 360 would flag as an error.

• Environment Incompatibility: Placements targeted to the Android environment (e.g., the Google Play Store) require compatible creatives. A creative configured with an iOS-specific landing page, such as a link to the Apple App Store, cannot serve within an Android app placement.
• Trafficking Logic: The ad server identifies this conflict during the trafficking process. It cannot fulfill the ad request because the creative's destination is incompatible with the user's operating system, leading to an error.

Analysis of Incorrect Options

• They set an HTML5 creative to run on desktop: While the campaign goal is mobile apps, setting a creative to also run on desktop is a valid, though separate, configuration and would not cause an error for the mobile placements.
• They set the creatives to run on all mobile platforms: This is an example of broad targeting. It might be inefficient for an Android-specific goal, but it is a valid setting in Campaign Manager 360 and not a technical error.
• They assigned the creative to run across multiple mobile carriers: Targeting by mobile carrier is a standard feature. Selecting multiple carriers is a valid campaign setup and would not generate an error.