You're working with an apparel brand who's launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?

Analysis of Correct Answer(s)

A deep link is the correct tool for this scenario. Deep links are specifically designed to direct users to a particular screen or page within a mobile application, bypassing the app's home screen.

• Functionality: When a user clicks an ad containing a deep link, it checks if the target app is installed. If so, it opens the app and navigates directly to the specified content—in this case, the new hat line's page.
• User Experience: This creates a seamless journey from the ad to the product, increasing the likelihood of conversion and meeting the advertiser's goal.

Analysis of Incorrect Options

• Landing page links: These are standard web URLs. They direct users to a website in a mobile browser, not to a specific location within a native mobile app. While related technologies exist (like Universal Links or App Links), the core concept for in-app navigation is deep linking.
• Targeting links: This is not a specific feature or tool in Campaign Manager 360. Targeting refers to the audience, geography, or context of an ad, not the functionality of the click-through URL itself.
• Custom links: This is a generic term. While a deep link can be considered a type of custom link, it is not the precise technical term for the required functionality. Deep link is the specific industry and platform term for linking to content inside an app.