You're ready for your tennis shoe campaign to launch.What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?
Select the ad sizes for the tennis shoe campaign on the publisher.
Choose optimal placements on the publisher for the tennis shoe campaign.
Upload creatives that are specific to tennis shoes to your account.
Download and send tennis shoe placement tags to the specific publisher.
Explanation
Analysis of Correct Answer(s)
The core of ad trafficking in Campaign Manager 360 is the placement tag. This is a snippet of code generated by CM360 that you provide to the publisher.
- The publisher implements this placement tag in their ad server for the specific ad slot on their website (the top sports site).
- When a user visits the site, the tag makes a call to the CM360 ad server.
- CM360 then serves the appropriate creative assigned to that placement.
Sending the tag to the publisher is the final, critical step that connects your campaign setup in CM360 to the live inventory on the publisher's site, enabling ad serving.
Analysis of Incorrect Options
- Uploading creatives, choosing placements, and selecting ad sizes are all essential preliminary steps in setting up a campaign within CM360.
- However, none of these actions, on their own, instruct the publisher's system to request an ad from your account. They are internal setup tasks. The campaign only goes live on the publisher's site after they have received and implemented the placement tags.