What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
Display & Video 360 Marketplace
HTML5 format
Native apps
Campaign Manager 360
Explanation
Analysis of Correct Answer(s)
- The HTML5 format is the correct technology because it enables the creation of responsive ad creatives. Responsive design allows a single ad file to automatically adjust its layout, size, and content to fit the screen of any device. This makes HTML5 the ideal solution for ensuring an ad looks and functions correctly across both desktop and mobile platforms, providing a seamless user experience without needing separate creative versions.
Analysis of Incorrect Options
- Campaign Manager 360: This is an ad server and reporting tool. It is used to traffic and serve ads (including HTML5 creatives), but it is not the technology that makes the ad itself adaptable to different screen sizes.
- Native apps: These are applications built specifically for a mobile operating system (e.g., iOS or Android). By definition, they are not designed to work on desktop platforms, so they do not meet the cross-platform requirement.
- Display & Video 360 Marketplace: This is a media buying platform where advertisers can purchase ad inventory. It is a tool for executing media buys, not a technology for building cross-platform ad creatives.