A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?

Analysis of Correct Answer(s)

The campaign's objective is to exclusively target mobile devices, such as smartphones and tablets. The placement option "Desktop website for exercise news" is outside this scope because it serves ads to users on desktop or laptop computers, not mobile devices. Therefore, it does not align with the advertiser's mobile-first strategy.

Analysis of Incorrect Options

• Mobile website for running enthusiasts: This is an ideal placement for a mobile campaign, as it reaches users who are browsing the internet on their smartphones.
• An exercise and health monitoring app: This is an in-app placement, a key environment for mobile advertising. Ads served here would reach users directly on their mobile devices.
• Tablet fitness news aggregation app: This placement specifically targets tablets, one of the core device types defined in the campaign objective.