Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?

Analysis of Correct Answer(s)

The chosen answer, Video stops and Video replays, directly corresponds to the client's specific request. In Campaign Manager 360's rich media reporting, these standard metrics are defined as:

• Video stops: This metric counts the number of times a user manually clicks the stop button to end the video playback. This precisely answers the client's question about how many times users stop the ad.
• Video replays: This metric counts the number of times a user restarts the video after it has completed or been stopped. This directly measures the user action of restarting the ad.

Analysis of Incorrect Options

• Video plays and video pauses: "Video plays" counts the initial start of the video, not restarts. A "Video pause" is a temporary suspension of playback, which is a different user interaction than a "stop."
• Video pauses and video completions: Neither of these metrics addresses the client's request. "Video completions" tracks how many times the video was watched to the end, which is not what was asked.
• Video plays and video completions: These are common and valuable metrics, but they measure the initial start and the full viewing of a video, not the specific actions of stopping and restarting.