Your client wants to measure users' ability to see their video.Which metric within Campaign Manager 360 should they use to do this?

Analysis of Correct Answer(s)

The metric Video views is the correct answer because it is directly tied to viewability standards. In Campaign Manager 360 and across the digital advertising industry, a video view is specifically defined to measure if a user had a reasonable opportunity to see the ad.

• A Video view is typically counted when at least 50% of the video's pixels are visible on screen for a minimum of two consecutive seconds. This standard ensures the metric reflects the "ability to see" the ad, not just that the ad was served.

Analysis of Incorrect Options

• Video plays: This metric simply counts how many times a video started to play. An ad could begin playing "below the fold" or off-screen, meaning the user never had a chance to see it. This measures initiation, not viewability.

• Video completions: This measures user engagement by tracking how many times the video was watched to its end. While a valuable metric, it focuses on content consumption rather than the initial opportunity to see the ad.

• Video full-screen: This is a specific user interaction metric that counts when a viewer expands the video player. It indicates high engagement from a segment of users but does not measure the fundamental viewability for all impressions.