Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives.At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?
Creative
Placement
Package
Ad
Explanation
Analysis of Correct Answer(s) - The correct answer is Placement. In Campaign Manager 360, transcoding settings for in-stream video creatives are configured at the placement level. - Transcoding is the process of converting a source video file into multiple versions with different specifications (e.g., resolution, bitrate). This ensures the video is compatible with the various publishers and devices where it will be served. - Since each placement represents a specific ad slot on a publisher's site, and publishers often have unique technical requirements, managing transcoding at this level allows advertisers to customize the video output to match each publisher's specifications precisely.
Analysis of Incorrect Options - Creative: While the source video file is uploaded at the creative level, the transcoding rules are not set here. A single creative is often used across many placements, each with different technical needs. - Ad: An ad is the object that links a creative to a placement. It inherits its serving properties, including transcoding, from the placement to which it is assigned. - Package: A package is a grouping of placements used for organizational purposes and bulk editing. It is not a level where you configure specific technical settings like transcoding for individual ad slots.