You're working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
You set the priority of the ad as a priority "2" so that it ran before the standard ad ran.
You included three different creative types to run in this campaign.
You included geo and language targeting that limits serving of preferred ad creative.
You set the ad to run across multiple publisher sites and platforms.
Explanation
Analysis of Correct Answer(s)
The most probable cause is that the geo and language targeting applied to the new campaign ads is too restrictive.
- Campaign Manager 360 serves ads based on a hierarchy. It first attempts to serve a specifically targeted ad.
- If a user does not meet the defined criteria (e.g., they are outside the targeted geographic area or their browser is set to a different language), the targeted ad is not eligible to serve.
- In such cases, the system uses a fallback and serves the default ad, which typically has no targeting restrictions.
- Therefore, if the primary ad's targeting is too narrow, it will significantly limit its own serving opportunities, leading to the default ad being shown more frequently to fill the impressions.
Analysis of Incorrect Options
- Running across multiple sites: This is a standard campaign setting for reach and does not explain why a default ad would be prioritized over a targeted one.
- Setting priority to "2": Ad priority in Campaign Manager 360 is inverse; lower numbers have higher priority. A priority of "2" is very high and would ensure the ad runs before standard ads, making this an incorrect cause.
- Including three creative types: Using multiple creative formats is a common best practice for A/B testing and reaching different inventory types. This does not influence the logic that causes a default ad to serve.