You're working with an online car rental agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They're comfortable with coding.What solution would you recommend to meet their needs?

Analysis of Correct Answer(s)

Google Analytics 4 (GA4) is the correct solution for measuring app conversions within the Google ecosystem.

• Google Solution: GA4 is Google's primary analytics platform for both web and mobile apps, fulfilling the client's requirement.
• Comprehensive App Tracking: It uses the Firebase SDK to track a wide range of in-app events, from initial installs to specific actions like completing a car rental booking. This provides a full view of user behavior, far beyond just installs.
• Integration: GA4 integrates seamlessly with Campaign Manager 360. This allows the agency to import app conversion events from GA4 into CM360 to measure campaign performance and optimize ad spend effectively.
• Coding Requirement: Implementing the Firebase SDK requires coding, which the client is comfortable with.

Analysis of Incorrect Options

• A third-party SDK: This is incorrect because the question specifically asks for a Google solution.
• Google Play installs: While this measures app installations from the Play Store, it is too limited. It does not track valuable in-app conversions (e.g., car bookings), which are critical for an agency to understand the true value of their campaigns.
• Looker Studio: This is a data visualization and reporting tool. It is used to create dashboards and reports from data sources like GA4, but it does not collect or measure the conversion data itself.